Smart Green... Smarter Consumer

Paul Taylor
LA Ecopolitics Examiner
July 27, 10:12 AM

With the global recession and California’s unemployment rate above 11%, the extra costs of green living are colliding with economic reality. Environmentalists have been green-guilt baiting us for years to donate to sanctimonious eco-nonprofits and to pay extra for green products and services.

The cold realities of economic recession have chilled recent years of obsessive environmental politicking. Environmentalism is the most densely organized political movement in human history -- eco-groups grew from 2,000 to over 4,000 during the 1990s. Now, as a political “special interest,” green groups have leveraged their roughly $1.5 billion in annual nonprofit assets to drown us in a tsunami of scary scenarios of climate change and global warming. Corporate marketeers have “greened” every product, service and advertising tag line. Surveys last year of large US retailers found more than 1,700 products boasting of green credentials or environmental benefits -- most at extra cost with unproven benefits. Critically missing in this eco-emersion of fanciful ideas for green living has been the increased consumer costs involved.


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